What is Startup?

Technical terms explained. Learn more about Startup

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

– Eric Reis, The lean startup, 2011

A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process or a platform. A startup is usually a company designed to effectively develop and validate a scalable business model.

Start-ups have high rates of failure, but the minority of successes include companies that have become large and influential.

– Wikipedia, 2017


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