A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
– Eric Reis, The lean startup, 2011
A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process or a platform. A startup is usually a company designed to effectively develop and validate a scalable business model.
Start-ups have high rates of failure, but the minority of successes include companies that have become large and influential.
– Wikipedia, 2017